Why Food-Inspired Names Make Fragrances and Beauty Products Are Appealing?
- katelan317
- Jun 22
- 1 min read
Posted: June 22, 2025
When I first heard about Zara Cherry Smoothie, I honestly thought it was a new cherry-flavored smoothie from Zara. Imagine my surprise when I found out it’s actually a fragrance! This made me pause and think about how clever brands are in naming their products, especially in the fragrance and beauty world.
Using food-inspired names like “Cherry Smoothie” creates an immediate sensory connection. It’s not just about the scent or the product itself; it’s about the experience the name evokes. When you hear “cherry smoothie,” you think of something sweet, fresh, and indulgent and those same feelings transfer to how you perceive the fragrance.
This strategy isn’t unique to Zara. Many beauty brands use edible or food-related names to highlight the characteristics of their products. From vanilla and caramel scents to coffee or citrus notes, these names tap into our senses and memories, making the product more memorable and tempting.
Why does this work so well? It’s because food is deeply tied to emotion and memory. When brands borrow food names, they’re not just selling a fragrance or beauty item, they’re selling a mood, a feeling, or even a small escape. It’s a smart way to differentiate in a crowded market and create a deeper connection with consumers.
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