The Baggu Bowler Bag Is THE Summer Purse And TikTok Girls Are Obsessed

katelan317
Jul 10
1 min read

Posted: July 10, 2025

Let’s be real: if it’s cute and trending, Gen Z girls are on it.

And this summer? It’s all about the Baggu Bowler Bag.

With 12.9 million searches on TikTok, this bag isn’t just a purse, it’s a whole mood. From the fun shapes to the punchy colors, it's giving main character energy and we’re here for it.

So… why is everyone freaking out over it?

Because it’s cute.

Because it’s different.

Because it makes any outfit feel ✨intentional✨ without even trying.

Whether you're throwing on a baby tee and cargos or dressing up for brunch, the Baggu Bowler just works. It’s structured but chill, bold but wearable, basically the perfect mix for your hot girl summer wardrobe.

And yes… we’re buying it even if it’s a little out of budget 😅

Call it what it is: Gen Z’s weakness is cuteness.

If it looks good on TikTok, in the cart it goes.

We’ll budget later, right now, we’re matching our purse to our iced matcha.

Final thoughts?

If you’ve been seeing this bag literally everywhere and wondering if it’s worth it, it is.

It’s not just a summer bag, it’s a summer statement.

So go ahead. Be the girl with the Baggu.

Your For You Page already approved it 💅