Is Hollister Still Giving What It’s Supposed to Give? Gen Z Weighs In

Posted July 13, 2025

Let’s talk about Hollister for a sec.

We all remember the brand, soft hoodies, cute jeans, that iconic beachy vibe. It was the look back in middle school for a lot of us. Now? Well… Gen Z has mixed feelings.

Hollister is still holding onto its popularity, especially around the holidays. Influencers hype it up, and honestly, some of the pieces are still really cute. But here's the thing: not everyone’s feeling it anymore.

A lot of Gen Z girls, especially the ones who aren’t influencers or getting paid to post, are saying the same thing: the clothes feel a little too normal. Nothing wrong with basics, but let’s be honest… some of us are looking for more personality, more boldness, more ✨ fire ✨ in our fits.

It kind of feels split.

About 50% of us are still loyal to the brand. The other 50%? They’ve moved on or are waiting for Hollister to step it up and give something fresh.

So yes, Hollister is still popular. But the love isn’t unanimous.

The vibe is nostalgic, sure. But in a world full of individuality and standout styles, is “normal” enough?

Only time (and our closets) will tell.

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