When “Brand Consultants” Forget to Do Basic Research

Posted July 14, 2025

So, here’s a funny story from my TikTok feed. I was having a little back-and-forth with someone calling herself a brand consultant. She said TikTok didn’t deny the rumors about a new app. But here’s the kicker: TikTok actually did put out a statement calling those rumors false.

It made me think, if you call yourself an expert, shouldn’t you at least keep up with what’s really going on? It’s not hard to do a quick Google search or check official statements before jumping to conclusions.

Honestly, this is a reminder for all of us. Whether you’re trying to sound smart online or just sharing news with friends, it’s worth taking a second to fact-check. Especially in a world where misinformation spreads fast.

So next time you see a “hot take,” pause and look it up. You might save yourself from looking a little puzzled.

And if you’re claiming to be a pro? Do the homework first. It’s not just about sounding confident, it’s about being right with whats happening.

#TikTok #brandconsultant #doyourresearch #Oldfashioned #Google