Why CNBC is Wrong About Gen Z and Coach Bags

Posted June 26, 2025

So, CNBC says every Gen Z wants a Coach bag. Yeah, nah, not how it really is.

I’m on TikTok 24/7, and my followers? They’re not hyped about Coach bags. They’re all about backpacks, cheap purses, Zara stuff, basically, things that look luxe but don’t cost a fortune.

If you see a teen wanting a Coach bag, chances are it’s because some influencer said, “You need this.” It’s less about personal taste and more about what’s trending.

Same deal with that Labubus doll, my followers thought it was ugly, so it didn’t blow up for me.

Gen Z isn’t blindly chasing brands. We’re chasing vibes and what’s hot at the moment. Trends move fast, and what’s “must-have” today might be old news tomorrow.

So yeah, CNBC might’ve missed the mark on this one. It’s not about the brand, it’s about the hype.

#GenZ

#TikTokTruth

#TrendVsTaste

#CoachNotForAll

#AffordableFashion

#RealTalk

#InfluencerEffect